Governance of Generative AI for Public Communication: Balancing Productivity and the Risk of Disinformation

The adoption of artificial intelligence in Indonesia has reached 92 percent in terms of its use for national productivity, according to data from the Ministry of Communication and Digital Affairs. The government has launched the Indonesian Artificial Intelligence Roadmap along with a White Paper as a strategic guide. Institutions that utilize AI without proper governance risk becoming a source of misinformation.

Risks of Generative AI in Public Communication

Products generated by generative AI can lead to bias, misinformation, and disinformation. Strengthening AI governance is key to mitigating risks and ensuring data security.

Toward Sovereign AI in Indonesia

The Ministry of Communication and Digital Affairs aims to develop independently created AI solutions, or sovereign AI, through the AI Talent Factory program. This initiative targets the development of 12 million digital talents to achieve Indonesia’s technological sovereignty.

AI Adoption by Public Sector Leaders

According to the Indonesia Leadership Outlook 2026, approximately 85 percent of public sector leaders have adopted AI for government tasks. This trend demands a clear governance framework within each institution.

Ethical AI Practices for Communications Teams

• Verify all AI-generated content before publishing it.

• Indicate that the content was created with AI assistance when relevant.

• Avoid using AI to create deepfakes or misleading content.

• Protect personal data by not entering it into public AI tools.

• Develop an internal policy on AI use for all communications staff.

Cakti Media Services in the AI Era

PT Cakti Media Indonesia helps institutions develop AI governance policies for communication functions, team training, and the secure integration of AI tools into content production workflows.

Sources

• Komdigi, “Strengthening AI Governance Is Key to Risk Mitigation and Data Security,” April 8, 2026

• Komdigi, “Indonesia’s Artificial Intelligence Roadmap,” October 22, 2025

• Megapolitan ANTARA, “Kemkomdigi Establishes Sovereign AI Through AI Talent Factory,” December 17, 2025

• Masoem University, “Artificial Intelligence in Indonesia 2026,” April 3, 2026

• LAN Indonesia, “Indonesia Leadership Outlook 2026,” April 20, 2026